Overall operational strategy is divided into which two categories?

The overall operational strategy is effectively divided into offensive and defensive categories because these terms encapsulate the fundamental approaches organizations use to achieve their objectives. An offensive strategy is focused on growth and capturing market share, emphasizing proactive initiatives to outperform competitors. It often includes actions such as innovation, aggressive marketing, and expanding into new markets.

In contrast, a defensive strategy is about protecting the organization's existing market share and assets from competitors. It typically involves measures that safeguard a company's position, such as improving customer service, enhancing product quality, or strengthening brand loyalty. The balance between these two strategies allows organizations to adapt to the competitive landscape, ensuring both immediate survival and long-term growth.

Other options, such as proactive and reactive, while relevant in some contexts, do not encompass the broader strategic nature seen in offensive and defensive classifications. Similarly, terms like safe and dangerous or simple and complex do not accurately reflect the strategic operational frameworks used in business strategy discussions.